This just cracked me up.  From UPI - British pubs in need of aromatic makeover:
The Sunday Times of London said a lack of cigarette smoke in British pubs has revealed the quite unpleasant odor of sweat and stale beer, prompting one company to begin placing fresher scents inside the pubs its manages.

Included among the unique smells now filling Mitchells & Butlers pubs are freshly cut grass and a pleasant ocean breeze.

Oliver Devine, a marketing manager, said such smells became necessary once the true smells of pubs were laid bare by the smoking ban.

"Appetizing food smells have increased but others are less attractive, such as stale food and beer, damp, sweat and body odor, drains and -- how do you put this nicely? " Devine said, "flatulence."
I'd take the smell of Escudo over flatulence any day.  Heck, I think I'd even rather smell Half & Half.

Fresh cut grass doesn't do a thing for me.  That smell is nothing to me but a signal that I'm about 5 1/2 seconds away from a minor allergy attack.  And as for "pleasant ocean breeze," I assume they've somehow managed to create it without any trace of dead fish.

Via Nobody's Business.