
CCI Ammunition Guide, late 1970s
by
alandp
on Mon 11 Dec 2006 08:00 AM CST
I became a gun owner in 1978 at the age of 14. My dad filled out the paperwork for it, but I bought it with my own money, and it was a Ruger 10/22.
During my freshman year in high school, I was a member of the FFA. After that one year, I decided to pursue other goals and didn't remain a member. However, during that year I had a subscription to Future Farmer magazine, and CCI was one of their biggest advertisers.
I didn't read the magazine much, but my favorite thing about it every month was the full-page CCI ad. They knew their target audience (high school age mostly boys), and they didn't bother advertising
all their cartridges, only the .22. Since the only gun I owned was a .22, I immediately became interested and fascinated by all things related to that cartridge. (Okay, at that time I also had temporary custody of a .218 Bee, but there wasn't much info floating around for that cartridge).
I also learned that ammo (like Federal, for example) with that gunkily lubed lead bullet didn't feed reliably in my 10/22. CCI ammo, with its thin brass jacket, was always 100% reliable. I became a big CCI fan.
One of the ads I remember best from the FFA magazine was the one when Stingers were still new and they had side-by-side pictures of a coke can shot with a regular .22LR and another shot with a Stinger. I immediately had to get some Stingers, filled a Dr. Pepper can up with water, and shot it. That exploded can got hung on a nail on my wall, next to my gun rack. I was already a gun nerd back then. It was the first of many cans to suffer a similar fate.
At one point, CCI had in their ad that if I sent in a dollar, I'd get this nifty ammunition guide, so I did. It also came with a CCI sticker which got stuck to the wall right next to the exploded Dr. Pepper can.
For some time I had wondered whatever had become of the old ammo guide. A few weeks ago when I was looking through some other old gun books, the ammo guide fell out of one of them, having been sandwiched between the pages for several years.
So here is the nearly 30-year-old CCI Ammunition Guide from the late 1970s, scanned and preserved for posterity. The resolution should be high enough that you can download them and read them in your preferred graphics program. The double pages are around 250k each.
I scanned the ballistics pages separately so I could set them in landscape and make them easier to read. They are the most interesting and useful part of the guide, to me. The cartridge illustrations are in scale with each other.
Click on the thumbnails to download the files.

Front and back covers.

Pages 1 and 2: firearm safety, ammunition care, 22 rimfire history.

Pages 3 and 4: "treat the 22 with respect," testing from a bench rest, sighting in, velocity loss in autoloaders.

Pages 5 and 6: causes of misfires, Stinger, Stinger velocity vs. barrel length.

Page 7: Green Tag competition ammo, CCI rimfire shotshells.

Page 8: 22 ballistics--short, long, long rifle, magnum, and shotshell. Handwritten notes are mine. Something about the percentage difference between the standard 40-grain bullet and other bullets used in other cartridges, it seems. I don't really remember.

Page 9: ballistics--380 ACP, 9mm Luger, 38 Special and 38 Special +P.

Page 10: ballistics--38 Special +P (continued), 357 Magnum, 44 Magnum, 45 ACP.

Pages 11 and 12: CCI Lawman Ammunition, barrel length and velocity comparisons.

Pages 13 and 14: handgun barrel life with jacketed bullets, bullet lubrication, centerfire shotshells, CCI equipment for the reloader.I remember when I sent my dollar in, I wrote a note that although I had seen the ads for the shotshells, there weren't any in the stores yet, and I was looking forward to trying some out when they finally became available for purchase where I lived.
As I told in the story about the rats, I did end up using their shotshells quite a lot, but I used them in my dad's old pump action. This was because the shotshell load isn't heavy enough to fully cycle the action of the 10/22, and they jammed it. Years later, their shotshells often turned my Single Six into a very effective snake gun.
So there it is. I hope you find it interesting.